SEO + AI Search Strategist

Nathan Gotch helps businesses win in organic search and AI answers.

Co-founder of Rankability. Founder of Search OS. Author of AI SEO For Dummies. Over a decade building SEO systems that produce predictable, measurable results.

Nathan Gotch

Trusted by teams at

1st Phorm HubSpot Melitta Rolls-Royce Rankings.io

Why Nathan

15 years building SEO systems that actually work.

Nathan's work spans software, publishing, agency training, and hands-on consulting — all focused on one outcome: predictable search growth.

Co-founder, Rankability

Built Rankability into one of the leading AI-powered SEO software platforms, used by thousands of agencies and content teams worldwide.

Founder, Search OS

Created Search OS — an execution platform that gives agencies a repeatable, scalable system for delivering SEO results across clients.

Author, AI SEO For Dummies

The definitive guide to SEO and AI search for practitioners — published by Wiley, the most trusted name in reference publishing.

Thousands of agencies trained

Nathan's training programs and frameworks have been adopted by thousands of SEO professionals and agency owners around the world.

Cited by industry leaders

Nathan's research and frameworks have been cited and featured by HubSpot, Search Engine Journal, and Entrepreneur magazine.

500+ campaigns led

Hundreds of SEO campaigns across local, SaaS, and ecommerce — building the pattern recognition that makes his strategies work.

How Nathan helps

Three ways to work with Nathan's systems.

Software

Rankability

AI-powered SEO software that helps you create content that ranks — used by thousands of agencies and in-house teams.

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Platform

Search OS

An execution platform for SEO agencies — giving your team the systems, training, and processes to deliver consistent client results.

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Consulting

SEO & AI Search Consulting

A private strategy report and call with Nathan — covering every part of your search presence, built personally for your business.

Learn more

Client wins

The work speaks for itself.

59%
YoY traffic growth
Organic search in 12 months
10x
User growth
4,600 to 46,000 users/month
7-fig
Agency built
Using Nathan's SEO systems
#1
Google rankings
Competitive, high-intent keywords

Free resource

The AI SEO Checklist

A step-by-step checklist covering everything you need to rank in Google and appear in AI-powered search results like ChatGPT, Perplexity, and Google AI Overviews. Free to download — no fluff, no filler.

Get the free checklist

Real Results. Predictable Systems.

98%
of pages optimized with my system see ranking improvements
10+
years perfecting SEO & AI search strategies
500+
successful client campaigns delivered
"I have closed 2x the business and learned how to scale all of my SEO tactics and strategies from technical to AI SEO."
FY
Frank Young
Agency Owner, Rankability Academy member

Ready to get a custom SEO and AI search strategy?

Nathan builds a private, comprehensive strategy — covering every part of your search presence — personally for your business.

See how it works