SEO + AI Search Strategist
Nathan Gotch helps businesses win in organic search and AI answers.
Co-founder of Rankability. Founder of Search OS. Author of AI SEO For Dummies. Over a decade building SEO systems that produce predictable, measurable results.
Trusted by teams at
Why Nathan
15 years building SEO systems that actually work.
Nathan's work spans software, publishing, agency training, and hands-on consulting — all focused on one outcome: predictable search growth.
Co-founder, Rankability
Built Rankability into one of the leading AI-powered SEO software platforms, used by thousands of agencies and content teams worldwide.
Founder, Search OS
Created Search OS — an execution platform that gives agencies a repeatable, scalable system for delivering SEO results across clients.
Author, AI SEO For Dummies
The definitive guide to SEO and AI search for practitioners — published by Wiley, the most trusted name in reference publishing.
Thousands of agencies trained
Nathan's training programs and frameworks have been adopted by thousands of SEO professionals and agency owners around the world.
Cited by industry leaders
Nathan's research and frameworks have been cited and featured by HubSpot, Search Engine Journal, and Entrepreneur magazine.
500+ campaigns led
Hundreds of SEO campaigns across local, SaaS, and ecommerce — building the pattern recognition that makes his strategies work.
How Nathan helps
Three ways to work with Nathan's systems.
Rankability
AI-powered SEO software that helps you create content that ranks — used by thousands of agencies and in-house teams.
Learn moreSearch OS
An execution platform for SEO agencies — giving your team the systems, training, and processes to deliver consistent client results.
Learn moreSEO & AI Search Consulting
A private strategy report and call with Nathan — covering every part of your search presence, built personally for your business.
Learn moreClient wins
The work speaks for itself.
Free resource
The AI SEO Checklist
A step-by-step checklist covering everything you need to rank in Google and appear in AI-powered search results like ChatGPT, Perplexity, and Google AI Overviews. Free to download — no fluff, no filler.
Get the free checklistReal Results. Predictable Systems.
"I have closed 2x the business and learned how to scale all of my SEO tactics and strategies from technical to AI SEO."
Ready to get a custom SEO and AI search strategy?
Nathan builds a private, comprehensive strategy — covering every part of your search presence — personally for your business.
See how it works